Samsung / Love at First Sight

In this multi-award-winning global campaign directed by Dorian & Daniel, I played a key role during the concept and technical development phases, bridging the gap between imaginative storytelling and complex visual execution. My focus was on solving the unique challenge of integrating a high-fidelity CGI spider into a physical miniature set, ensuring the interaction felt tactile and emotionally resonant. Working closely with the Director of Photography and the CGI Supervisor, Marta Carbonell, I helped develop specialized shooting techniques and camera movements designed to maintain a perfect sense of scale. Together with Marta's incredible CGI team, we pushed the boundaries of character realism to achieve a hyper-realistic finish that turned a potentially "creepy" creature into a lovable protagonist.

The campaign received massive global acclaim for its Film Craft, earning a Gold Lion for Animation and a Silver Lion for Visual Effects at the Cannes Lions 2022. It was further recognized with prestigious honors at the Clio Awards and the ADC Awards, and it became a viral sensation with over 21 million views, ultimately being hailed as one of the most innovative examples of product integration in modern advertising.
The campaign received massive global acclaim for its "Film Craft," earning a Gold Lion for Animation and a Silver Lion for Visual Effects at the Cannes Lions 2022. It was further recognized with prestigious honors at the Clio Awards and the ADC Awards, and it became a viral sensation with over 21 million views, ultimately being hailed as one of the most innovative examples of product integration in modern advertising.