FIFA 20 // VOLTA FOOTBALL

For the EA SPORTS "Feel Next Level" global brand film, I partnered with director Carl Addy to architect a visual experience that defined the next generation of sports gaming. Serving as the On-Set VFX Supervisor and Post-Production Creative Director, my primary mandate was to innovate: we set out to develop a "multimedia assault" of techniques that had never been utilized in this configuration before.

Amidst the challenges of a rapidly changing production landscape, I led the creative direction for the film’s complex post-production, transforming the project into a "maximalist" stream of consciousness. My role involved orchestrating a seamless blend of disparate mediums—integrating hand-illustrated animation, 3D environments, and concept matte paintings with high-octane gameplay and live-action footage. I was responsible for the technical and aesthetic "glue" that allowed these contrasting elements to transition through relentless match-cuts and unconventional visual shorthand. By pushing our team of motion wizards and compositors to experiment with audacious new combinations, we captured the visceral emotion of 60,000 fans and the high-stakes intensity of the pitch, resulting in a piece that remains a benchmark for high-energy, non-linear storytelling.